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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

Museums --- 069.01 --- 069.01 Museologie --- Museologie --- Public institutions --- Cabinets of curiosities --- Management --- Marketing --- Museology --- Applied marketing --- Management. --- Marketing. --- Musées --- Gestion --- 78.02 --- 369.1

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Museology --- Brussels --- Brussel --- Bruxelles --- Musea --- Musées --- 069 <493 BRUSSEL> --- #A0311A --- 613 Musea --- musea --- België --- museumgidsen --- 037 --- Permanente tentoonstellingen. Musea--België--BRUSSEL --- 069 <493 BRUSSEL> Permanente tentoonstellingen. Musea--België--BRUSSEL --- Museums --- Belgium --- Brussels (Belgium) --- 700.4 --- Museums--Brussel

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Art --- M-Museum [Leuven] --- 069 <493 LEUVEN> --- 069(493) --- Museumcatalogi ; Leuven ; Museum M --- Museumarchitectuur ; Leuven ; Museum M ; geschiedenis --- Beel, Stéphane --- Musea ; Leuven ; Vander Kelen-Mertensmuseum --- Museum M --- Leuven --- musea --- museumgebouwen --- museumcollecties --- België --- kunst --- 7.03(493) --- 700.4 --- museumcollecties (ler) --- Permanente tentoonstellingen. Musea--België--LEUVEN --- Musea. Collecties ; België --- kunstgeschiedenis - België --- 069 <493 LEUVEN> Permanente tentoonstellingen. Musea--België--LEUVEN --- Museumcatalogi--Leuven--Museum M --- Museumarchitectuur--Leuven--Museum M--geschiedenis --- Musea--Leuven--Vander Kelen-Mertensmuseum --- M (Leuven) --- Musea. Collecties--België

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Art --- Sint-Janshospitaal [Bruges] --- Memling Museum [Bruges] --- Memling, Hans --- Musea --- Musées --- Primitifs flamands --- Vlaamse primitieven --- 069 <493 BRUGGE> --- Brugge --- musea --- Belgische kunst --- museumcollecties --- Hans Memling --- Sint-Janshospitaal --- Memlingmuseum --- België --- 7.03(493) --- Permanente tentoonstellingen. Musea--België--BRUGGE --- kunstgeschiedenis - België --- 069 <493 BRUGGE> Permanente tentoonstellingen. Musea--België--BRUGGE --- Saint John's Hospital [Bruges]

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Drawing on numerous case studies, Hooper-Greenhill presents a critical survey of major changes in current assumptions about the nature of museums, and proves that museums are consciously organizing their spaces and collections to aid self-learning.

Museologie --- Museology --- Museum techniques --- Muséologie --- Museum techniques. --- Museums --- Educational aspects. --- Management. --- Business policy --- #FARO gidsen_collecties --- #VCV monografie 2000 --- 069.01 --- 7.074 --- Education --- 7.074 Kunstverzameling. Activiteiten van verzamelaars --- Kunstverzameling. Activiteiten van verzamelaars --- 069.01 Museologie --- Educational aspects --- Management --- Technique --- Museums - Management. --- Museums - Educational aspects. --- Applied museology --- Museography --- Museum practices --- Museum studies